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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noel Kapferer, Vincent Bastien

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien ebook
Publisher: Kogan Page
ISBN: 0749454776, 9780749454777
Page: 337
Format: pdf

The following five rules of celebrity endorsement for luxury brands provide an indication of this. Kapferer and Bastien (2008) stated as a Moreover, is the USP really unimportant? Essentially, wealth managers are oftentimes selling their investment services to the same luxury market, so they can take note and learn how marketing schemes of luxury items hit their mark. Although luxury brands have a marketing strategy, it should not follow some of the main rules of the field. Position the You really need to give out more effort on endorsing luxurious brands. (2009), The Luxury Strategy, Break the rules of marketing to build luxury brands, Philadelphia: Kogan Page Limited. An insight by Michael MacRitchie Celebrity endorsement of luxury fashion is hardly a new phenomenon, as it has been around for several centuries. Worth, the man who invented haute couture in Paris in the nineteenth century, understood the importance of linking celebrities to brands, even before this was recognized as an important marketing communications tool. Thanks They should think about the competition because the market is full of different strategies. And details are more looked upon before you start to create endorsements in various platforms. If identity make luxury brands unique, it means that identity is the USP of a luxury brand.